{"id":4126,"date":"2024-01-16T21:13:46","date_gmt":"2024-01-16T21:13:46","guid":{"rendered":"https:\/\/mercadeosalud.com\/?p=4126"},"modified":"2024-02-27T14:31:51","modified_gmt":"2024-02-27T14:31:51","slug":"que-significa-un-gasto-de-bolsillo-alrededor-del-40-en-america-latina-y-el-caribe","status":"publish","type":"post","link":"https:\/\/mercadeosalud.com\/en\/que-significa-un-gasto-de-bolsillo-alrededor-del-40-en-america-latina-y-el-caribe\/","title":{"rendered":"\u00bfQu\u00e9 significa un gasto de bolsillo alrededor del 40% en Am\u00e9rica Latina y el Caribe?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4126\" class=\"elementor elementor-4126\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29c0aa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c0aa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0781c\" data-id=\"3f0781c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3a698 elementor-widget elementor-widget-text-editor\" data-id=\"6a3a698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>By. Jairo Mazenett <\/strong><\/em><\/p><p><span data-contrast=\"none\">No se puede negar que los sistemas de salud en los pa\u00edses de Am\u00e9rica Latina han venido mejorando en los \u00faltimos a\u00f1os. Vi\u00e9ndose reflejado en mejor estado de salud y mayor esperanza de vida en la poblaci\u00f3n. A\u00fan as\u00ed, los sistemas de salud en la regi\u00f3n pueden llegar a ser ineficientes en su calidad, cobertura y acceso a los servicios.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Esto cuando lo comparamos con los pa\u00edses de mayor ingreso. Entre los factores que ayudan a esa debilidad en salud, encontramos la falta de personal especializado y la pobre infraestructura en salud. Teniendo en cuenta que las Obras Sociales, Entidades Promotoras de Salud o los Institutos Nacionales de Seguridad Social no son capaces de:\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><strong>Prestar servicios de salud con cobertura total, \u00e1gil, eficiente y de calidad.\u00a0\u00a0<\/strong><\/p><p><span data-contrast=\"none\">La poblaci\u00f3n est\u00e1 destinando de su dinero para poder acceder a servicios de salud que cumplan sus necesidades y expectativa. A esto le llamamos <\/span><b><span data-contrast=\"none\">gasto de bolsillo en Salud GBS<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><h3><span data-contrast=\"none\">\u00bfQu\u00e9 es el Gasto de Bolsillo en salud?<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/h3><p><span data-contrast=\"none\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-4130 alignleft\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-200x300.jpg 200w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-682x1024.jpg 682w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-768x1152.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-1024x1536.jpg 1024w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-570x855.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia-380x570.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-en-colombia.jpg 1333w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Al momento de calcular el gasto de bolsillo en salud, usualmente se incluyen gastos directos que hace un ciudadano para financiar la atenci\u00f3n en salud, como:\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><span data-contrast=\"none\">Consultas a m\u00e9dicos generales o especialistas.<\/span><\/p><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><span data-contrast=\"none\">Medicamentos.<\/span><\/p><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><span data-contrast=\"none\">Ex\u00e1menes diagn\u00f3sticos.<\/span><\/p><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><span data-contrast=\"none\">Servicios no cubiertos por seguros de salud<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-contrast=\"none\">Con el gasto de bolsillo, se entiende la carga financiera que tiene la poblaci\u00f3n de un pa\u00eds al momento de acceder a servicios de salud. As\u00ed como tambi\u00e9n deja ver que tan eficiente y eficaz es el sistema de salud de ese pa\u00eds.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">De acuerdo con el art\u00edculo <\/span><i><span data-contrast=\"none\">\u201c<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC10566531\/\" target=\"_blank\" rel=\"noopener\">Gasto en Salud y Resultados en Salud en Am\u00e9rica Latina y el Caribe<\/a>\u201d<\/span><\/i><span data-contrast=\"none\">, publicado en la <a href=\"https:\/\/journal.paho.org\/es\" target=\"_blank\" rel=\"noopener\">Revista Panamericana de Salud P\u00fablica<\/a><\/span><span data-contrast=\"none\">, en la mayor\u00eda de pa\u00edses de Latinoam\u00e9rica y el Caribe el gasto de bolsillo representa entre el 34% y el 44% del gasto total en salud.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><h4><span data-contrast=\"none\">\u00a1Esta puede ser la respuesta a lo que significa un gasto de bolsillo alrededor del 40% en Am\u00e9rica Latina y el Caribe!<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/h4><p><span data-contrast=\"none\">Esto quiere decir que en nuestros pa\u00edses se est\u00e1 financiando al menos el 40% de la salud con nuestro dinero. Lo que significa que los latinoamericanos y caribe\u00f1os estamos cubriendo el 40% del total de los costos de atenci\u00f3n m\u00e9dica de nuestro bolsillo. Este gasto se hace sin utilizar los sistemas de salud de los pa\u00edses.\u00a0 Que a su vez, se traduce en que <\/span><b><span data-contrast=\"none\">la poblaci\u00f3n est\u00e1 decidiendo a qu\u00e9 profesional o entidad de salud asistir<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Aunque lo ideal es que los gobiernos, a trav\u00e9s de los sistemas de salud, brinden atenci\u00f3n de calidad, eficiente y oportuna en salud; esa no es la realidad aqu\u00ed. Si quieres conocer m\u00e1s detallado el gasto de bolsillo por pa\u00edses en la regi\u00f3n, revisa nuestro blog: <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/como-aprovechar-el-gasto-de-bolsillo-en-america-latina-para-atraer-paciente-a-tu-consultorio\/\" target=\"_blank\" rel=\"noopener\"><b><i><span data-contrast=\"none\">\u00bfc\u00f3mo aprovechar el gasto de bolsillo en Am\u00e9rica Latina, para atraer pacientes a tu consultorio?<\/span><\/i><\/b><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Cuando la decisi\u00f3n de utilizar un servicio de salud de manera privada es de la persona quiere ir al mejor profesional, cl\u00ednica o laboratorio. Para la toma de la decisi\u00f3n hay diferentes elementos que pueden influir al momento de elegir donde ir:\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><h3><b><span data-contrast=\"auto\">1. Reputaci\u00f3n<\/span><\/b><span data-contrast=\"auto\">: <\/span><\/h3><p><span data-contrast=\"auto\">Es un punto fundamental al momento de elegir. Esta se puede dar a conocer por la recomendaci\u00f3n de alg\u00fan conocido que ya asisti\u00f3 a ese profesional o instituci\u00f3n de salud. Aunque tambi\u00e9n podr\u00eda ser por <\/span><b><span data-contrast=\"auto\">opiniones, rese\u00f1as o testimonios en internet<\/span><\/b><span data-contrast=\"auto\">, las cuales pueden generar confianza. Estas opiniones podr\u00edan estar en: Google Reviews, Facebook Reviews, comentarios en Redes Sociales en Salud, comentarios en directorios m\u00e9dicos en l\u00ednea o recomendaciones en LinkedIn.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span>\u00a0<\/p><h3><b><span data-contrast=\"auto\">2. Experiencia<\/span><\/b><span data-contrast=\"auto\">: <\/span><\/h3><p><span data-contrast=\"auto\">Al buscar un profesional o instituci\u00f3n de salud para atender un padecimiento, se est\u00e1 buscando a alguien que genere confianza por su experiencia y trayectoria. La mejor forma de conocer esto es revisando su hoja de vida y trayectoria. Para esto se pueden utilizar herramientas del mercadeo en salud como:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span>\u00a0<\/p><ul><li><span data-contrast=\"auto\">Directorios m\u00e9dicos en l\u00ednea<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">P\u00e1gina web m\u00e9dica con el perfil profesional<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Perfil en LinkedIn actualizado<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Publicaciones en Redes Sociales m\u00e9dicas sobre educaci\u00f3n y trayectoria<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><h3><b><span data-contrast=\"auto\">3. Ubicaci\u00f3n<\/span><\/b><span data-contrast=\"auto\">: <\/span><\/h3><p><span data-contrast=\"auto\">Las personas buscan el mejor servicio de salud cerca de su lugar de residencia o trabajo. Para que las personas que est\u00e1n buscando los servicios de salud que se ofrecen y que est\u00e9n cerca del sitio los encuentren o sepan su existencia, se debe contar con:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cuenta de Google My Business actualizada<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Informaci\u00f3n de la ubicaci\u00f3n en Redes Sociales M\u00e9dicas<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">P\u00e1gina Web M\u00e9dica con posicionamiento org\u00e1nico SEO\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Publicidad en l\u00ednea georreferenciada<\/span><\/li><\/ul><h3><b><span data-contrast=\"auto\">4. Especializaci\u00f3n del servicio: <\/span><\/b><\/h3><p><span data-contrast=\"auto\">Entre m\u00e1s especializado sea el servicio, se podr\u00e1 identificar el p\u00fablico objetivo de la mejor manera. Es importante conocer como ese paciente buscar\u00e1 los s\u00edntomas o enfermedades que se tratan. Esto se puede conocer con las conversaciones en la recepci\u00f3n de la instituci\u00f3n de salud o durante la consulta m\u00e9dica. Utilizando la forma como las personas llaman a los s\u00edntomas o las enfermedades que se tratan, se podr\u00e1 crear una estrategia de mercadeo digital en salud. La cual utilice las \u201cpalabras claves\u201d, que es como los potenciales pacientes buscar\u00e1n en internet.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-contrast=\"none\">En general, la elecci\u00f3n de un:\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">M\u00e9dico<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"none\">Especialista m\u00e9dico<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Odont\u00f3logo<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Terapista\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Instituci\u00f3n de salud<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\"><img decoding=\"async\" class=\"size-medium wp-image-4131 alignleft\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-300x200.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-768x512.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-570x380.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo-380x253.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/01\/gasto-de-bolsillo.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Cuando es el usuario o acudiente quien paga, es una decisi\u00f3n que se toma consultando diferentes fuentes de informaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Hoy en d\u00eda Internet es una de esas fuentes, si no es la m\u00e1s poderosa. Esta decisi\u00f3n implica la combinaci\u00f3n de diferentes factores pr\u00e1cticos, financieros y personales. La confianza en el profesional, la instituci\u00f3n de salud y la percepci\u00f3n de la calidad de la atenci\u00f3n son importantes al tomar la decisi\u00f3n. Con una estrategia de mercado digital en salud, se puede lograr construir la marca medida en l\u00ednea y generar confianza en la poblaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Si quieres desarrollar una estrategia de mercadeo en salud digital, te invitamos a que nos dejes tus datos de contacto <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/contactanos-agencia-de-mercadeo\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">AQU\u00cd.<\/span><\/a><span data-contrast=\"none\"> Te contactaremos para conocerte, entender tus necesidades y poder brindarte una propuesta ganadora para que cuentes con una estrategia de mercadeo en salud exitosa.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:-20,&quot;335559737&quot;:-20}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>By. Jairo Mazenett No se puede negar que los sistemas de salud en los pa\u00edses de Am\u00e9rica Latina han venido mejorando en los \u00faltimos a\u00f1os. Vi\u00e9ndose reflejado en mejor estado de salud y mayor esperanza de vida en la poblaci\u00f3n. A\u00fan as\u00ed, los sistemas de salud en la regi\u00f3n pueden llegar a ser ineficientes en [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 significa un gasto de bolsillo alrededor del 40% en Am\u00e9rica Latina y el Caribe?<\/title>\n<meta name=\"description\" content=\"Conoce en este art\u00edculo qu\u00e9 significa un gasto de bolsillo alrededor del 40% en Am\u00e9rica Latina y el Caribe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercadeosalud.com\/en\/que-significa-un-gasto-de-bolsillo-alrededor-del-40-en-america-latina-y-el-caribe\/\" \/>\n<meta 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