{"id":6557,"date":"2025-05-20T23:01:14","date_gmt":"2025-05-20T23:01:14","guid":{"rendered":"https:\/\/mercadeosalud.com\/?p=6557"},"modified":"2025-05-20T23:02:50","modified_gmt":"2025-05-20T23:02:50","slug":"importancia-del-marketing-digital-en-el-sector-salud","status":"publish","type":"post","link":"https:\/\/mercadeosalud.com\/en\/importancia-del-marketing-digital-en-el-sector-salud\/","title":{"rendered":"Importance of Digital Marketing in the Healthcare Sector in Latin America\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6557\" class=\"elementor elementor-6557\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c681e67 e-flex e-con-boxed e-con e-parent\" data-id=\"c681e67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b2aa2 elementor-widget elementor-widget-text-editor\" data-id=\"20b2aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Hoy hay un nuevo panorama a nivel digital en Am\u00e9rica Latina.<\/span> <span data-contrast=\"none\">Hacer\u202f <\/span><a href=\"https:\/\/mercadeosalud.com\/redes-sociales\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #f06321;\">marketing digital <\/span><\/strong><\/a><span data-contrast=\"none\">en el sector salud\u202fya no es por tendencia, es una herramienta indispensable para llegar a nuevos pacientes y crecer de forma sostenida.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Seg\u00fan EMARKETER, en Latinoam\u00e9rica, m\u00e1s del\u202f<\/span><strong><span style=\"color: #f06321;\">55 % del gasto publicitario total<\/span><\/strong><span data-contrast=\"none\"><strong><span style=\"color: #f06321;\">\u202f<\/span><\/strong>ya se destina a medios digitales. Adem\u00e1s, esta empresa de investigaci\u00f3n basada en tendencias relacionadas con el marketing informa que para 2028, se espera que esta cifra alcance el 63 %. Esto significa que la mayor\u00eda de las marcas est\u00e1n priorizando sus inversiones en internet.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Adem\u00e1s, basados en el mismo informe es importante resaltar que el gasto en publicidad digital ya super\u00f3 el gasto en televisi\u00f3n tradicional en la regi\u00f3n. Las organizaciones saben que las personas est\u00e1n conectadas, buscando respuestas, soluciones y profesionales en l\u00ednea.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">\u00bfQu\u00e9 buscan los pacientes en l\u00ednea?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\"><img decoding=\"async\" class=\" wp-image-6560 alignright\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-300x225.jpg\" alt=\"importancia-del-marketing-digital-en-el-sector-salud\" width=\"234\" height=\"175\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-300x225.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-1024x768.jpg 1024w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-768x576.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-16x12.jpg 16w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-570x428.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-380x285.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1.jpg 1300w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/>Los pacientes de hoy no solo buscan un m\u00e9dico, especialista o entidad de salud. Quieren informaci\u00f3n, confianza, testimonios y facilidad para agendar una cita. Y con la digitalizaci\u00f3n y el internet lo hacen desde sus dispositivos m\u00f3viles, redes sociales o motores de b\u00fasqueda como Google.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Un dato clave:\u202f8 de cada 10 compradores en l\u00ednea en Am\u00e9rica Latina usan redes sociales para tomar decisiones. Plataformas como Facebook e Instagram se han convertido en canales de descubrimiento, interacci\u00f3n y conversi\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h6><i><span data-contrast=\"none\">Fuente: BekeSantos (2024). \u201cLos latinos somos los reyes de las compras en redes sociales\u201d.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559731&quot;:708}\">\u00a0<\/span><\/h6><p><span data-contrast=\"none\">Esto aplica tambi\u00e9n al sector salud, puesto que, los pacientes investigan, comparan y deciden desde su celular o dispositivo electr\u00f3nico. Y, si tu pr\u00e1ctica m\u00e9dica no est\u00e1 bien posicionada, simplemente pasar\u00e1n a otra opci\u00f3n m\u00e1s visible.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">Las estrategias digitales m\u00e1s usadas en Latinoam\u00e9rica\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">Seg\u00fan el estudio\u202f<\/span><b><span data-contrast=\"none\">&#8220;<\/span><\/b><span data-contrast=\"none\">Marketing Digital en Am\u00e9rica Latina 2024&#8243;\u202fde<\/span><span data-contrast=\"auto\">\u202fNTT DATA<\/span><span data-contrast=\"none\">, estas son las estrategias m\u00e1s aplicadas:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">93 %<\/span><\/strong><span data-contrast=\"none\">\u202fde las organizaciones utilizan estrategias en redes sociales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">72 %<\/span><\/strong><span data-contrast=\"none\">\u202fusan email marketing para mantener el contacto con su audiencia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">67 %<\/span><\/strong><span data-contrast=\"none\">\u202faplican estrategias de SEO para aparecer en buscadores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">64 %<\/span><\/strong><span data-contrast=\"none\">\u202finvierten en publicidad digital (SEM, retail media y otros).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Estas cifras reflejan una clara realidad: si no est\u00e1s invirtiendo en marketing digital, est\u00e1s qued\u00e1ndote atr\u00e1s. Y m\u00e1s a\u00fan si te encuentras en el sector salud, donde hay mayor incertidumbre e incredibilidad.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En <a href=\"https:\/\/mercadeosalud.com\" target=\"_blank\" rel=\"noopener\">AMS Agencia de Mercadeo en Salud<\/a>, aplicamos todas estas herramientas para nuestros clientes del sector salud. No improvisamos. Usamos estrategias que funcionan y que son l\u00edderes en la regi\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">\u00bfPor qu\u00e9 el sector salud necesita marketing digital?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">El\u202f<\/span><strong><span style=\"color: #f06321;\">marketing digital en el sector salud<\/span><\/strong><span data-contrast=\"none\">\u202fpermite visibilidad, posicionamiento, captaci\u00f3n de pacientes y fidelizaci\u00f3n. A trav\u00e9s de herramientas como: SEO, redes sociales y ADS, es posible atraer pacientes o clientes que ya est\u00e1n buscando soluciones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">No se trata solo de estar en internet. Se trata de estar bien, con una marca coherente, \u00fatil y cercana al paciente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En <a href=\"https:\/\/mercadeosalud.com\" target=\"_blank\" rel=\"noopener\">AMS<\/a> hemos comprobado que la web y las redes sociales son actualmente la\u202fprimera interacci\u00f3n con la mayor\u00eda de los nuevos pacientes o clientes. Por eso, las trabajamos como verdaderas columnas vertebrales de la estrategia de <\/span><strong><span style=\"color: #f06321;\">marketing digital en salud<\/span><\/strong><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">\u00bfQu\u00e9 hacemos en AMS para posicionar tu pr\u00e1ctica?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-4820 alignleft\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-300x300.jpg\" alt=\"inicia-tu-transformacion-digital-en-salud\" width=\"300\" height=\"300\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-300x300.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-150x150.jpg 150w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-768x768.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-73x73.jpg 73w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-125x125.jpg 125w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-270x270.jpg 270w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-570x570.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-380x380.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-75x75.jpg 75w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud.jpg 891w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>En <\/span><a href=\"https:\/\/mercadeosalud.com\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #f06321;\">AMS Agencia de Mercadeo en Salud <\/span><\/strong><\/a><span data-contrast=\"none\">sabemos lo que funciona en marketing digital y lo adaptamos al lenguaje del sector salud.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Ofrecemos estrategias integrales que incluyen:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">Dise\u00f1o de p\u00e1ginas web en salud:<\/span><\/strong><span data-contrast=\"none\">\u202fOptimizadas para los pacientes o clientes, con buena experiencia de usuario y estructura clara, f\u00e1cil de navegar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">SEO para cl\u00ednicas y consultorios:<\/span><\/strong><span data-contrast=\"none\">\u202fRedactamos contenido \u00fatil que educa e informa. Con palabras claves que aumentan tu visibilidad y te permiten estar en los primeros lugares de los motores de b\u00fasqueda.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">Redes sociales m\u00e9dicas:<\/span><\/strong><span data-contrast=\"none\"><strong><span style=\"color: #f06321;\">\u202f<\/span><\/strong>Dise\u00f1amos publicaciones educativas, humanas y alineadas con tu especialidad. Que te ayuden a educar y promocionar tus servicios y a ti como especialista en el \u00e1rea.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">Publicidad digital (ADS):<\/span><\/strong><span data-contrast=\"none\">\u202fElaboramos campa\u00f1as para atraer a tus potenciales pacientes o clientes en Google, Facebook o Instagram.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Todo est\u00e1 enfocado en atraer, convertir y fidelizar pacientes reales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">\u00bfDigital o invisible?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">Hoy en d\u00eda, si tu marca m\u00e9dica no est\u00e1 en digital, es casi invisible para miles de pacientes que te buscan cada d\u00eda.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El\u202f<\/span><strong><span style=\"color: #f06321;\">marketing digital en el sector salud<\/span><\/strong><span data-contrast=\"none\">\u202fno es un gasto, es una inversi\u00f3n que genera crecimiento, confianza y posicionamiento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En <a href=\"https:\/\/mercadeosalud.com\" target=\"_blank\" rel=\"noopener\">AMS Agencia de Mercadeo en Salud<\/a>, entendemos el lenguaje m\u00e9dico y dominamos las herramientas digitales. Combinamos creatividad, estrategia y experiencia para ayudarte a crecer con prop\u00f3sito.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Cont\u00e1ctanos hoy <strong><span style=\"color: #f06321;\"><a style=\"color: #f06321;\" href=\"https:\/\/wa.link\/11xonq\" target=\"_blank\" rel=\"noopener\">AQU\u00cd<\/a><\/span><\/strong>\u00a0y descubre c\u00f3mo podemos llevar tu consultorio al siguiente nivel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p>\u00a0<\/p><h6><i><span data-contrast=\"none\">Referencias:\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h6><ol><li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><h6><i><span data-contrast=\"auto\">NTT DATA (2024). \u201cMarketing Digital en Am\u00e9rica Latina 2024\u201d\u202f\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6><\/li><\/ol><ol><li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><h6><i><span data-contrast=\"auto\">BekeSantos (marzo 29, 2024). \u201cL<\/span><\/i><a href=\"https:\/\/www.linkedin.com\/pulse\/los-latinos-somos-reyes-de-las-compras-en-redes-sociales-z7fac\/\"><i><span data-contrast=\"none\">os latinos somos los reyes de las compras en Redes Sociales\u201d<\/span><\/i><\/a><i><span data-contrast=\"auto\">\u202f\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6><\/li><\/ol><ol><li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><h6><i><span data-contrast=\"auto\">EMARKETER (2024). \u201cLatin America Ad Spending 2024\u201d<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3171a7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3171a7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-946514b\" data-id=\"946514b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c8fc8 elementor-widget elementor-widget-html\" data-id=\"e0c8fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Google tag (gtag.js) -->\r\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-1FW19QDWD7\"><\/script>\r\n<script>\r\n  window.dataLayer = window.dataLayer || [];\r\n  function gtag(){dataLayer.push(arguments);}\r\n  gtag('js', new Date());\r\n\r\n  gtag('config', 'G-1FW19QDWD7');\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoy hay un nuevo panorama a nivel digital en Am\u00e9rica Latina. Hacer\u202f marketing digital en el sector salud\u202fya no es por tendencia, es una herramienta indispensable para llegar a nuevos pacientes y crecer de forma sostenida.\u00a0 Seg\u00fan EMARKETER, en Latinoam\u00e9rica, m\u00e1s del\u202f55 % del gasto publicitario total\u202fya se destina a medios digitales. Adem\u00e1s, esta empresa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[31,33,32],"tags":[],"class_list":["post-6557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo","category-pagina-web","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0 - Mercadeo Salud<\/title>\n<meta name=\"description\" content=\"El marketing digital en salud es esencial hoy. 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Aumenta tu visibilidad, atrae pacientes y crece con estrategias efectivas junto a AMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercadeosalud.com\/en\/importancia-del-marketing-digital-en-el-sector-salud\/\" \/>\n<meta property=\"og:site_name\" content=\"Mercadeo Salud\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T23:01:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T23:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AMS-MercadeoSalud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AMS-MercadeoSalud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/\"},\"author\":{\"name\":\"AMS-MercadeoSalud\",\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/#\\\/schema\\\/person\\\/fedf3298265c0b71c1442eb9d51fcf83\"},\"headline\":\"Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0\",\"datePublished\":\"2025-05-20T23:01:14+00:00\",\"dateModified\":\"2025-05-20T23:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/\"},\"wordCount\":828,\"publisher\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mercadeosalud.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/importancia-del-marketing-digital-en-el-sector-salud.jpg\",\"articleSection\":[\"Mercadeo\",\"P\u00e1gina Web\",\"Redes Sociales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/\",\"url\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/\",\"name\":\"Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0 - Mercadeo Salud\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mercadeosalud.com\\\/importancia-del-marketing-digital-en-el-sector-salud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mercadeosalud.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/importancia-del-marketing-digital-en-el-sector-salud.jpg\",\"datePublished\":\"2025-05-20T23:01:14+00:00\",\"dateModified\":\"2025-05-20T23:02:50+00:00\",\"description\":\"El marketing digital en salud es esencial hoy. 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