{"id":6557,"date":"2025-05-20T23:01:14","date_gmt":"2025-05-20T23:01:14","guid":{"rendered":"https:\/\/mercadeosalud.com\/?p=6557"},"modified":"2025-05-20T23:02:50","modified_gmt":"2025-05-20T23:02:50","slug":"importancia-del-marketing-digital-en-el-sector-salud","status":"publish","type":"post","link":"https:\/\/mercadeosalud.com\/en\/importancia-del-marketing-digital-en-el-sector-salud\/","title":{"rendered":"Importance of Digital Marketing in the Healthcare Sector in Latin America\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6557\" class=\"elementor elementor-6557\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c681e67 e-flex e-con-boxed e-con e-parent\" data-id=\"c681e67\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b2aa2 elementor-widget elementor-widget-text-editor\" data-id=\"20b2aa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\"><span data-contrast=\"none\">Today, there is a new digital landscape in Latin America.<\/span> <span data-contrast=\"none\">Doing <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/redes-sociales\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #f06321\">digital marketing<\/span><\/strong><\/a><span data-contrast=\"none\"> in the healthcare sector is no longer just a trend\u2014it\u2019s an essential tool for reaching new patients and achieving sustainable growth.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p class=\"translation-block\"><span data-contrast=\"none\">According to EMARKETER, in Latin America, more than <\/span><strong><span style=\"color: #f06321\">55% of total advertising spending<\/span><\/strong><span data-contrast=\"none\"><strong><span style=\"color: #f06321\"> <\/span><\/strong>is already allocated to digital media. Moreover, this trend-focused research company reports that by 2028, this number is expected to reach 63%. This means that most brands are prioritizing their investments online.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">In addition, based on the same report, it\u2019s important to highlight that digital advertising spending has already surpassed traditional television spending in the region. Organizations understand that people are connected, searching for answers, solutions, and professionals online.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">What are patients searching for online?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\"><img decoding=\"async\" class=\"wp-image-6560 alignright\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-300x225.jpg\" alt=\"importancia-del-marketing-digital-en-el-sector-salud\" width=\"234\" height=\"175\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-300x225.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-1024x768.jpg 1024w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-768x576.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-16x12.jpg 16w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-570x428.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1-380x285.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud1.jpg 1300w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/>Today\u2019s patients aren\u2019t just looking for a doctor, specialist, or healthcare institution. They want information, trust, testimonials, and the convenience of booking an appointment. And thanks to digitization and the internet, they do this from their mobile devices, social media platforms, or search engines like Google.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">A key fact: 8 out of 10 online shoppers in Latin America use social media to make decisions. Platforms like Facebook and Instagram have become channels for discovery, interaction, and conversion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h6><i><span data-contrast=\"none\">Source: BekeSantos (2024). \u201cLatinos are the kings of social media shopping.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559731&quot;:708}\">\u00a0<\/span><\/h6><p><span data-contrast=\"none\">This also applies to the healthcare sector, as patients research, compare, and decide from their phones or electronic devices. If your medical practice isn\u2019t well-positioned, they\u2019ll simply move on to a more visible option.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">The most used digital strategies in Latin America\u00a0<\/span><\/strong><\/h2><p class=\"translation-block\"><span data-contrast=\"none\">According to the study <\/span><b><span data-contrast=\"none\">\u201c<\/span><\/b><span data-contrast=\"none\">Digital Marketing in Latin America 2024\u201d by<\/span><span data-contrast=\"auto\">\u202fNTT DATA<\/span><span data-contrast=\"none\">, here are the most implemented strategies:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">93 %<\/span><\/strong><span data-contrast=\"none\">of organizations use social media strategies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">72 %<\/span><\/strong><span data-contrast=\"none\">use email marketing to maintain contact with their audience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">67 %<\/span><\/strong><span data-contrast=\"none\">apply SEO strategies to appear in search engines.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong><span style=\"color: #f06321;\">64 %<\/span><\/strong><span data-contrast=\"none\">invest in digital advertising (SEM, retail media, and more).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">These figures reveal a clear truth: if you\u2019re not investing in digital marketing, you\u2019re falling behind. This is especially true in the healthcare sector, where uncertainty and skepticism are higher.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p class=\"translation-block\"><span data-contrast=\"none\">At <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS Healthcare Marketing Agency<\/a>, we apply all these tools for our healthcare clients. We don\u2019t improvise. We use proven strategies that lead the region.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">Why does the healthcare sector need digital marketing?\u00a0<\/span><\/strong><\/h2><p class=\"translation-block\"><span data-contrast=\"none\"><strong><span style=\"color: #f06321\">Digital marketing in the healthcare sector<\/span><\/strong> enables visibility, positioning, patient acquisition, and loyalty. Through tools like SEO, social media, and ADS, it's possible to attract patients or clients who are already searching for solutions.<\/span><span>\u00a0<\/span><\/p><p><span data-contrast=\"none\">It\u2019s not just about being online. It\u2019s about having a solid presence\u2014with a consistent brand that is helpful and close to the patient.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p class=\"translation-block\"><span data-contrast=\"none\">At <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS<\/a>, we\u2019ve proven that websites and social media are now the first point of contact for most new patients or clients. That\u2019s why we treat them as the backbone of every <\/span><strong><span style=\"color: #f06321\">healthcare digital marketing<\/span><\/strong><span data-contrast=\"none\"> strategy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">What do we do at AMS to position your practice?\u00a0<\/span><\/strong><\/h2><p class=\"translation-block\"><span data-contrast=\"none\"><img data-lazyloaded=\"1\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-300x300.jpg\" loading=\"lazy\" class=\"size-medium wp-image-4820 alignleft entered litespeed-loaded\" data-src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-300x300.jpg\" alt=\"inicia-tu-transformacion-digital-en-salud\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-300x300.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-150x150.jpg 150w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-768x768.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-73x73.jpg 73w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-125x125.jpg 125w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-270x270.jpg 270w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-570x570.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-380x380.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud-75x75.jpg 75w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/01\/inicia-tu-transformacion-digital-en-salud.jpg 891w\" sizes=\"(max-width: 300px) 100vw, 300px\"> At <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #f06321\">AMS Healthcare Marketing Agency<\/span><\/strong><\/a><span data-contrast=\"none\">, we know what works in digital marketing and we adapt it to the healthcare sector\u2019s language.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">We offer comprehensive strategies that include:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\" class=\"translation-block\"><strong><span style=\"color: #f06321\">Healthcare website design:<\/span><\/strong><span data-contrast=\"none\"> Optimized for patients or clients, with excellent user experience and a clear, easy-to-navigate structure.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\" class=\"translation-block\"><strong><span style=\"color: #f06321\">SEO for clinics and practices:<\/span><\/strong><span data-contrast=\"none\"> We write useful content that educates and informs, using keywords that boost your visibility and help you rank at the top of search engines.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\" class=\"translation-block\"><strong><span style=\"color: #f06321\">Medical social media:<\/span><\/strong><span data-contrast=\"none\"><strong><span style=\"color: #f06321\"> <\/span><\/strong>We design educational, human, and specialty-aligned posts that help you educate and promote your services and your professional expertise.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\" class=\"translation-block\"><strong><span style=\"color: #f06321\">Digital advertising (ADS):<\/span><\/strong><span data-contrast=\"none\"> We create campaigns to attract your potential patients or clients via Google, Facebook, or Instagram.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Everything is focused on attracting, converting, and retaining real patients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">Digital or invisible?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">Nowadays, if your medical brand isn't online, it's almost invisible to thousands of patients searching for you every day.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p class=\"translation-block\"><strong><span style=\"color: #f06321\">Digital marketing in the healthcare sector<\/span><\/strong> is not an expense. It's an investment that drives growth, builds trust, and strengthens your brand positioning.<\/p><p class=\"translation-block\">At <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS Healthcare Marketing Agency<\/a>, we understand medical language and master digital tools. We blend creativity, strategy, and experience to help you grow with purpose.<\/p><p class=\"translation-block\">Contact us today <strong><span style=\"color: #f06321\"><a style=\"color: #f06321\" href=\"https:\/\/wa.link\/11xonq\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span><\/strong> and discover how we can take your practice to the next level.<\/p><p>\u00a0<\/p><h6><i><span data-contrast=\"none\">References:\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h6><ol><li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><h6><i><span data-contrast=\"auto\">NTT DATA (2024). \u201cMarketing Digital en Am\u00e9rica Latina 2024\u201d\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6><\/li><\/ol><ol><li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><h6><i><span data-contrast=\"auto\">BekeSantos (marzo 29, 2024). \u201cL<\/span><\/i><a href=\"https:\/\/www.linkedin.com\/pulse\/los-latinos-somos-reyes-de-las-compras-en-redes-sociales-z7fac\/\"><i><span data-contrast=\"none\">os latinos somos los reyes de las compras en Redes Sociales\u201d<\/span><\/i><\/a><i><span data-contrast=\"auto\">\u202f\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6><\/li><\/ol><ol><li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><h6><i><span data-contrast=\"auto\">EMARKETER (2024). \u201cLatin America Ad Spending 2024\u201d<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h6><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3171a7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3171a7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-946514b\" data-id=\"946514b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c8fc8 elementor-widget elementor-widget-html\" data-id=\"e0c8fc8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Google tag (gtag.js) -->\r\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-1FW19QDWD7\"><\/script>\r\n<script>\r\n  window.dataLayer = window.dataLayer || [];\r\n  function gtag(){dataLayer.push(arguments);}\r\n  gtag('js', new Date());\r\n\r\n  gtag('config', 'G-1FW19QDWD7');\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy hay un nuevo panorama a nivel digital en Am\u00e9rica Latina. Hacer\u202f marketing digital en el sector salud\u202fya no es por tendencia, es una herramienta indispensable para llegar a nuevos pacientes y crecer de forma sostenida.\u00a0 Seg\u00fan EMARKETER, en Latinoam\u00e9rica, m\u00e1s del\u202f55 % del gasto publicitario total\u202fya se destina a medios digitales. Adem\u00e1s, esta empresa [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,33,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0 - Mercadeo Salud<\/title>\n<meta name=\"description\" content=\"El marketing digital en salud es esencial hoy. Aumenta tu visibilidad, atrae pacientes y crece con estrategias efectivas junto a AMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercadeosalud.com\/en\/importancia-del-marketing-digital-en-el-sector-salud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0 - Mercadeo Salud\" \/>\n<meta property=\"og:description\" content=\"El marketing digital en salud es esencial hoy. Aumenta tu visibilidad, atrae pacientes y crece con estrategias efectivas junto a AMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercadeosalud.com\/en\/importancia-del-marketing-digital-en-el-sector-salud\/\" \/>\n<meta property=\"og:site_name\" content=\"Mercadeo Salud\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T23:01:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T23:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/05\/importancia-del-marketing-digital-en-el-sector-salud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"AMS-MercadeoSalud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AMS-MercadeoSalud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mercadeosalud.com\/importancia-del-marketing-digital-en-el-sector-salud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mercadeosalud.com\/importancia-del-marketing-digital-en-el-sector-salud\/\"},\"author\":{\"name\":\"AMS-MercadeoSalud\",\"@id\":\"https:\/\/mercadeosalud.com\/#\/schema\/person\/fedf3298265c0b71c1442eb9d51fcf83\"},\"headline\":\"Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0\",\"datePublished\":\"2025-05-20T23:01:14+00:00\",\"dateModified\":\"2025-05-20T23:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mercadeosalud.com\/importancia-del-marketing-digital-en-el-sector-salud\/\"},\"wordCount\":828,\"publisher\":{\"@id\":\"https:\/\/mercadeosalud.com\/#organization\"},\"articleSection\":[\"Mercadeo\",\"P\u00e1gina Web\",\"Redes Sociales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mercadeosalud.com\/importancia-del-marketing-digital-en-el-sector-salud\/\",\"url\":\"https:\/\/mercadeosalud.com\/importancia-del-marketing-digital-en-el-sector-salud\/\",\"name\":\"Importancia del marketing digital en el sector salud en Am\u00e9rica Latina\u00a0 - Mercadeo Salud\",\"isPartOf\":{\"@id\":\"https:\/\/mercadeosalud.com\/#website\"},\"datePublished\":\"2025-05-20T23:01:14+00:00\",\"dateModified\":\"2025-05-20T23:02:50+00:00\",\"description\":\"El marketing digital en salud es esencial hoy. 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