{"id":6923,"date":"2025-07-23T15:35:56","date_gmt":"2025-07-23T15:35:56","guid":{"rendered":"https:\/\/mercadeosalud.com\/?p=6923"},"modified":"2025-07-23T16:20:46","modified_gmt":"2025-07-23T16:20:46","slug":"por-que-es-importante-el-material-pop-en-salud","status":"publish","type":"post","link":"https:\/\/mercadeosalud.com\/en\/por-que-es-importante-el-material-pop-en-salud\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante el material POP en salud?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6923\" class=\"elementor elementor-6923\">\n\t\t\t\t<div class=\"elementor-element elementor-element-874d6bf e-flex e-con-boxed e-con e-parent\" data-id=\"874d6bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5649b elementor-widget elementor-widget-text-editor\" data-id=\"ad5649b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">El <\/span><strong><span style=\"color: #f06321;\"><a style=\"color: #f06321;\" href=\"https:\/\/mercadeosalud.com\/en\/material-pop-en-salud\/\" target=\"_blank\" rel=\"noopener\">material POP en salud <\/a><\/span><\/strong><span data-contrast=\"none\">es una herramienta fundamental para atraer y fidelizar pacientes. Sirve para destacar mensajes de forma eficaz. En <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS<\/a> dise\u00f1amos y producimos material POP pensado espec\u00edficamente para m\u00e9dicos, cl\u00ednicas y empresas del sector salud.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2 aria-level=\"2\"><strong><span style=\"color: #7e3f96;\">El material POP como estrategia omnicanal<\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-3208 alignright\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-300x300.jpg\" alt=\"material-pop-folleto\" width=\"300\" height=\"300\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-300x300.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-1024x1024.jpg 1024w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-150x150.jpg 150w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-768x767.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-73x73.jpg 73w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-125x125.jpg 125w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-270x270.jpg 270w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-570x570.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-380x380.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2-75x75.jpg 75w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Folleto-2.jpg 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>El <a href=\"https:\/\/mercadeosalud.com\/en\/material-pop-en-salud\/\" target=\"_blank\" rel=\"noopener\">material POP<\/a> (Point of Purchase) es publicidad visual que llega directamente al paciente o cliente en el punto de contacto. Puede presentarse en formatos impresos y digitales. En <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS<\/a> sabemos que este tipo de material es imprescindible en la industria farmac\u00e9utica, dispositivos m\u00e9dicos, cl\u00ednicas y consultorios, ya que permite:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Atraer la atenci\u00f3n del paciente en el consultorio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Promocionar servicios nuevos o campa\u00f1as m\u00e9dicas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Reflejar profesionalismo y confianza desde el primer contacto.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Usado con inteligencia, el material POP se convierte en un aliado estrat\u00e9gico para colocar tu marca m\u00e9dica en la mente del paciente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2 aria-level=\"2\"><strong><span style=\"color: #7e3f96;\">Tipos de material POP que marcan la diferencia\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">En AMS ofrecemos una amplia variedad de material POP en salud, ajustado a tus necesidades:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><strong><span style=\"color: #f06321;\">Corporate Stationery<\/span><\/strong>\u00a0<br \/><span data-contrast=\"none\">Incluye formularios m\u00e9dicos, hojas membretadas, sobres y tarjetas de presentaci\u00f3n personalizadas. Reforzar\u00e1s tu imagen profesional desde el primer documento.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><strong><span style=\"color: #f06321;\">Service Portfolios\u00a0<\/span><\/strong><br \/><span data-contrast=\"none\">Dise\u00f1amos documentos ejecutivos que presentan todos tus servicios o productos. \u00datiles en eventos, ferias o como complemento en la consulta.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><strong><span style=\"color: #f06321;\">Brochures and Flyers\u00a0<\/span><\/strong><br \/><span data-contrast=\"none\">Perfectos para difundir campa\u00f1as, nuevos tratamientos o tecnolog\u00edas m\u00e9dicas. Vers\u00e1tiles y efectivos tanto en punto de atenci\u00f3n como en eventos.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><strong><span style=\"color: #f06321;\">Table Talkers (Habladores)\u00a0<\/span><\/strong><br \/><span data-contrast=\"none\">Carteles de sobremesa que destacan promociones o mensajes clave. Ideales para mostradores de consulta, recepci\u00f3n o \u00e1reas de espera.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><strong><span style=\"color: #f06321;\">Banners (Roll-ups)\u00a0<\/span><\/strong><br \/><span data-contrast=\"none\">Llamativos y de gran tama\u00f1o, ideales para ferias, congresos o zonas de alto tr\u00e1fico. Transmiten profesionalidad y alto impacto visual.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><strong><span style=\"color: #f06321;\">Corporate Image Materials<\/span><\/strong>\u00a0<br \/><span data-contrast=\"none\">Creamos elementos visuales como carnets, stands, muros gr\u00e1ficos para consultorios y cl\u00ednicas. Fortalecemos tu identidad de marca.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Este abanico nos permite ofrecer soluciones integrales que incrementan visibilidad y generan recordaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2 aria-level=\"2\"><strong><span style=\"color: #7e3f96;\">Beneficios reales del material POP en salud\u00a0<\/span><\/strong><\/h2><ol><li aria-level=\"3\"><strong><span style=\"color: #f06321;\" data-contrast=\"none\"> Atraer nuevos pacientes<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Un folleto o pend\u00f3n bien dise\u00f1ado capta atenci\u00f3n en la sala de espera o en eventos. El paciente percibe profesionalismo y queda m\u00e1s predispuesto a agendar una cita.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"2\"><li aria-level=\"3\"><strong><span style=\"color: #f06321;\" data-contrast=\"none\"> Fidelizar a los pacientes actuales<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">El material POP tambi\u00e9n sirve para recordar a los pacientes servicios, acumulando confianza a lo largo del tiempo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"3\"><li aria-level=\"3\"><strong><span style=\"color: #f06321;\" data-contrast=\"none\"> Posicionamiento de tu marca m\u00e9dica<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">El uso constante de papeler\u00eda y carnets ayuda a construir una identidad visual coherente y profesional. Esto se traduce en mayor credibilidad.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"4\"><li aria-level=\"3\"><strong><span style=\"color: #f06321;\" data-contrast=\"none\"> Omnicanalidad y coherencia<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Integrar material impreso y digital refuerza tu presencia en todos los canales. Con AMS, tu marca m\u00e9dica mantiene el mismo mensaje en la consulta y en l\u00ednea.\u202f\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Este enfoque omnicanal multiplica las oportunidades de conversi\u00f3n de pacientes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2 aria-level=\"2\"><strong><span style=\"color: #7e3f96;\">\u00bfPor qu\u00e9 AMS es tu mejor aliado?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\"><img decoding=\"async\" class=\"size-medium wp-image-3212 alignright\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-300x300.jpg\" alt=\"material-pop-carpeta\" width=\"300\" height=\"300\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-300x300.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-1024x1024.jpg 1024w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-150x150.jpg 150w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-768x767.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-73x73.jpg 73w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-125x125.jpg 125w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-270x270.jpg 270w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-570x570.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-380x380.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta-75x75.jpg 75w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2023\/04\/Carpeta.jpg 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>En AMS Agencia de Mercadeo en Salud somos especialistas en salud. Entendemos:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Las din\u00e1micas de los consultorios, cl\u00ednicas y ferias m\u00e9dicas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Las necesidades de imagen profesional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">La importancia de atraer y retener pacientes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Tenemos la experiencia para dise\u00f1ar material POP que genere resultados reales, no solo impresiones bonitas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2 aria-level=\"2\"><strong><span style=\"color: #7e3f96;\">Material POP = Oportunidad\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">El <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/material-pop-en-salud\/\" target=\"_blank\" rel=\"noopener\">material POP en salud <\/a><span data-contrast=\"none\">es una herramienta poderosa para mejorar tu visibilidad, incrementar la confianza del paciente y destacar entre oportunidades de comunicaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Desde tarjetas de presentaci\u00f3n hasta pendones, cada pieza cuenta la historia de tu compromiso y profesionalidad. Con <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS<\/a>, potenciar\u00e1s tus mensajes en el punto preciso del encuentro m\u00e9dico.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u00bfQuieres que dise\u00f1emos material POP que realmente funcione para tu pr\u00e1ctica m\u00e9dica?\u00a0<\/span><\/p><p><span data-contrast=\"none\"> \u00a1Cont\u00e1ctanos <strong><span style=\"color: #f06321;\"><a style=\"color: #f06321;\" href=\"https:\/\/wa.link\/11xonq\" target=\"_blank\" rel=\"noopener\">AQU\u00cd<\/a><\/span><\/strong>\u00a0y comencemos a construir tu estrategia!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El material POP en salud es una herramienta fundamental para atraer y fidelizar pacientes. Sirve para destacar mensajes de forma eficaz. En AMS dise\u00f1amos y producimos material POP pensado espec\u00edficamente para m\u00e9dicos, cl\u00ednicas y empresas del sector salud.\u00a0 El material POP como estrategia omnicanal\u00a0 El material POP (Point of Purchase) es publicidad visual que llega [&hellip;]<\/p>","protected":false},"author":3,"featured_media":3210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 es importante el material POP en salud?\u00a0 - Mercadeo Salud<\/title>\n<meta name=\"description\" content=\"Potencia tu pr\u00e1ctica m\u00e9dica con material POP: piezas visuales que atraen, fidelizan y refuerzan tu marca con AMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercadeosalud.com\/en\/por-que-es-importante-el-material-pop-en-salud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 es importante el material POP en salud?\u00a0 - 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