{"id":7047,"date":"2025-08-06T19:48:47","date_gmt":"2025-08-06T19:48:47","guid":{"rendered":"https:\/\/mercadeosalud.com\/?p=7047"},"modified":"2025-08-06T19:52:01","modified_gmt":"2025-08-06T19:52:01","slug":"que-es-el-mercadeo-en-los-servicios-de-salud","status":"publish","type":"post","link":"https:\/\/mercadeosalud.com\/en\/que-es-el-mercadeo-en-los-servicios-de-salud\/","title":{"rendered":"\u00bfQu\u00e9 es el mercadeo en los servicios de salud?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7047\" class=\"elementor elementor-7047\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f468faa e-flex e-con-boxed e-con e-parent\" data-id=\"f468faa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a442c6 elementor-widget elementor-widget-text-editor\" data-id=\"0a442c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"none\">El <\/span><strong><span style=\"color: #f06321;\">mercadeo en salud <\/span><\/strong><span data-contrast=\"none\">no es solo publicidad, es una estrategia integral para conectar a profesionales, instituciones y pacientes de forma \u00e9tica y efectiva.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En un entorno cada vez m\u00e1s competitivo, los servicios m\u00e9dicos tambi\u00e9n deben diferenciarse, la calidad m\u00e9dica no es suficiente si nadie sabe que existes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">Mercadeo en salud: m\u00e1s all\u00e1 de vender\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5222 alignright\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-300x300.jpg\" alt=\"AMS-Marzo\" width=\"235\" height=\"235\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-300x300.jpg 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-150x150.jpg 150w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-768x768.jpg 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-73x73.jpg 73w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-125x125.jpg 125w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-270x270.jpg 270w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-570x570.jpg 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-380x380.jpg 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80-75x75.jpg 75w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2025\/03\/AMS-80.jpg 891w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>El <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/servicios\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #f06321;\">mercadeo en salud <\/span><\/strong><\/a><span data-contrast=\"none\">implica comunicar con claridad qui\u00e9n eres, qu\u00e9 ofreces y c\u00f3mo puedes mejorar la vida de tus pacientes. Es lograr por medio de estrategias que te elijan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En <strong><a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS<\/a><\/strong>, entendemos que el primer objetivo no es vender, sino generar confianza. Promover servicios m\u00e9dicos requiere \u00e9tica, sensibilidad y estrategia. No se trata de exagerar beneficios. Se trata de explicar con empat\u00eda, datos y valor por qu\u00e9 tu consulta o centro es la mejor opci\u00f3n.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Esto se logra combinando dise\u00f1o, contenido, plataformas digitales, identidad de marca y herramientas de fidelizaci\u00f3n. Todo con enfoque en salud.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">\u00bfPor qu\u00e9 el mercadeo es esencial en salud?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">Muchas veces los pacientes no saben que necesitan tu servicio. O no entienden por qu\u00e9 t\u00fa eres la mejor opci\u00f3n. Ah\u00ed entra el mercadeo. Una estrategia bien pensada puede:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aumentar la visibilidad de tu marca m\u00e9dica.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Atraer nuevos pacientes a trav\u00e9s de redes sociales o Google (con una \u00f3ptima p\u00e1gina web).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Posicionar tus servicios como confiables y profesionales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Establecer relaciones duraderas con los pacientes actuales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">En <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS<\/a>, ayudamos a m\u00e9dicos y cl\u00ednicas a lograr estos objetivos. Utilizamos t\u00e9cnicas espec\u00edficas del <\/span><span style=\"color: #f06321;\"><strong><a style=\"color: #f06321;\" href=\"https:\/\/mercadeosalud.com\/en\/servicios\/\" target=\"_blank\" rel=\"noopener\">mercadeo en salud <\/a><\/strong><\/span><span data-contrast=\"none\">que respetan las regulaciones \u00e9ticas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">Elementos clave del mercadeo en salud:<\/span><\/strong><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">El mercadeo en salud incluye varias herramientas. Cada una cumple una funci\u00f3n dentro de la estrategia general. A continuaci\u00f3n, los principales componentes:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol><li><strong><span style=\"color: #f06321;\"> Branding m\u00e9dico<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Tu marca personal o institucional transmite tu identidad. Desde el logo hasta los colores, todo comunica confianza y profesionalismo. En AMS creamos marcas m\u00e9dicas memorables y coherentes, que conectan desde el primer contacto.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"2\"><li><strong><span style=\"color: #f06321;\"> P\u00e1gina web profesional<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Tener una p\u00e1gina web optimizada es clave, es tu vitrina digital. All\u00ed el paciente puede conocerte, agendar citas y resolver dudas. Una web bien dise\u00f1ada mejora tu reputaci\u00f3n y te posiciona en buscadores como Google. Si no tienes una, est\u00e1s perdiendo oportunidades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"3\"><li><strong><span style=\"color: #f06321;\"> Redes sociales estrat\u00e9gicas<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Las redes sociales permiten conectar con la audiencia en tiempo real. No basta con publicar. Se requiere planificaci\u00f3n, dise\u00f1o y mensajes claros. En AMS creamos contenido m\u00e9dico visual, informativo y enfocado en resultados. Humanizamos tu marca sin perder profesionalismo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"4\"><li><strong><span style=\"color: #f06321;\"> SEO y posicionamiento en Google<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Muchas personas buscan s\u00edntomas o profesionales en l\u00ednea. El SEO (Search Engine Optimization) permite que aparezcas entre los primeros resultados. Utilizamos palabras clave, blogs y optimizaci\u00f3n web para que te encuentren cuando m\u00e1s te necesitan.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol start=\"5\"><li><strong><span style=\"color: #f06321;\"> Publicidad digital<\/span><\/strong><\/li><\/ol><p><span data-contrast=\"none\">Invertir en campa\u00f1as bien segmentadas permite llegar a m\u00e1s personas. Desde Google Ads hasta anuncios en redes, todo debe tener un prop\u00f3sito claro. En AMS creamos campa\u00f1as \u00e9ticas, efectivas y medibles, con resultados reales para m\u00e9dicos y cl\u00ednicas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">\u00bfPor qu\u00e9 elegir AMS para tu estrategia?\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\"><img decoding=\"async\" class=\"wp-image-4663 alignright\" src=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-300x300.png\" alt=\"AMS Mercadeo Salud\" width=\"243\" height=\"243\" srcset=\"https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-300x300.png 300w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-150x150.png 150w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-768x768.png 768w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-73x73.png 73w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-125x125.png 125w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-270x270.png 270w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-570x570.png 570w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-380x380.png 380w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud-75x75.png 75w, https:\/\/mercadeosalud.com\/wp-content\/uploads\/2024\/09\/AMS-Mercadeo-Salud.png 891w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/>En <\/span><strong><a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\">AMS Agencia de Mercadeo en Salud <\/a><\/strong><span data-contrast=\"none\">nos especializamos exclusivamente en el sector salud. Conocemos sus c\u00f3digos, retos y oportunidades.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">No hacemos marketing gen\u00e9rico. Creamos estrategias dise\u00f1adas para m\u00e9dicos, cl\u00ednicas y marcas m\u00e9dicas que buscan crecer con \u00e9tica.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Nuestros servicios incluyen:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Dise\u00f1o de identidad visual y papeler\u00eda m\u00e9dica.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Desarrollo de p\u00e1ginas web especializadas en salud.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Gesti\u00f3n de redes sociales con contenido m\u00e9dico.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Posicionamiento SEO y art\u00edculos de valor para pacientes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Campa\u00f1as digitales en Google y Meta Ads.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Producci\u00f3n de material POP y promocional m\u00e9dico.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">Cada estrategia es personalizada, con objetivos claros, indicadores y resultados medibles.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><h2><strong><span style=\"color: #7e3f96;\">El mercadeo en salud es una necesidad\u00a0<\/span><\/strong><\/h2><p><span data-contrast=\"none\">Ya no basta con ser un buen profesional. Hoy necesitas tambi\u00e9n visibilidad, confianza digital y comunicaci\u00f3n efectiva para destacar. El <\/span><a href=\"https:\/\/mercadeosalud.com\/en\/servicios\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #f06321;\">mercadeo en salud <\/span><\/strong><\/a><span data-contrast=\"none\">es tu mejor herramienta para construir una marca m\u00e9dica s\u00f3lida, atraer pacientes y generar impacto positivo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En <a href=\"https:\/\/mercadeosalud.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>AMS<\/strong> <\/a>estamos listos para acompa\u00f1arte. Entendemos el lenguaje m\u00e9dico y lo traducimos en estrategias que conectan y convierten.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u00bfEst\u00e1s listo para llevar tu pr\u00e1ctica m\u00e9dica al siguiente nivel? Cont\u00e1ctanos <strong><span style=\"color: #7e3f96;\"><a style=\"color: #7e3f96;\" href=\"https:\/\/wa.link\/11xonq\" target=\"_blank\" rel=\"noopener\">AQU\u00cd<\/a><\/span><\/strong>\u00a0y creemos tu estrategia de mercadeo en salud desde hoy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El mercadeo en salud no es solo publicidad, es una estrategia integral para conectar a profesionales, instituciones y pacientes de forma \u00e9tica y efectiva.\u00a0 En un entorno cada vez m\u00e1s competitivo, los servicios m\u00e9dicos tambi\u00e9n deben diferenciarse, la calidad m\u00e9dica no es suficiente si nadie sabe que existes.\u00a0 Mercadeo en salud: m\u00e1s all\u00e1 de vender\u00a0 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el mercadeo en los servicios de salud? 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