Today, there is a new digital landscape in Latin America. Doing digital marketing in the healthcare sector is no longer just a trend—it’s an essential tool for reaching new patients and achieving sustainable growth.
According to EMARKETER, in Latin America, more than 55% of total advertising spending is already allocated to digital media. Moreover, this trend-focused research company reports that by 2028, this number is expected to reach 63%. This means that most brands are prioritizing their investments online.
In addition, based on the same report, it’s important to highlight that digital advertising spending has already surpassed traditional television spending in the region. Organizations understand that people are connected, searching for answers, solutions, and professionals online.
What are patients searching for online?
Today’s patients aren’t just looking for a doctor, specialist, or healthcare institution. They want information, trust, testimonials, and the convenience of booking an appointment. And thanks to digitization and the internet, they do this from their mobile devices, social media platforms, or search engines like Google.
A key fact: 8 out of 10 online shoppers in Latin America use social media to make decisions. Platforms like Facebook and Instagram have become channels for discovery, interaction, and conversion.
Source: BekeSantos (2024). “Latinos are the kings of social media shopping.”
This also applies to the healthcare sector, as patients research, compare, and decide from their phones or electronic devices. If your medical practice isn’t well-positioned, they’ll simply move on to a more visible option.
The most used digital strategies in Latin America
According to the study “Digital Marketing in Latin America 2024” by NTT DATA, here are the most implemented strategies:
- 93 %of organizations use social media strategies.
- 72 %use email marketing to maintain contact with their audience.
- 67 %apply SEO strategies to appear in search engines.
- 64 %invest in digital advertising (SEM, retail media, and more).
These figures reveal a clear truth: if you’re not investing in digital marketing, you’re falling behind. This is especially true in the healthcare sector, where uncertainty and skepticism are higher.
At AMS Healthcare Marketing Agency, we apply all these tools for our healthcare clients. We don’t improvise. We use proven strategies that lead the region.
Why does the healthcare sector need digital marketing?
Digital marketing in the healthcare sector enables visibility, positioning, patient acquisition, and loyalty. Through tools like SEO, social media, and ADS, it's possible to attract patients or clients who are already searching for solutions.
It’s not just about being online. It’s about having a solid presence—with a consistent brand that is helpful and close to the patient.
At AMS, we’ve proven that websites and social media are now the first point of contact for most new patients or clients. That’s why we treat them as the backbone of every healthcare digital marketing strategy.
What do we do at AMS to position your practice?
At AMS Healthcare Marketing Agency, we know what works in digital marketing and we adapt it to the healthcare sector’s language.
We offer comprehensive strategies that include:
- Healthcare website design: Optimized for patients or clients, with excellent user experience and a clear, easy-to-navigate structure.
- SEO for clinics and practices: We write useful content that educates and informs, using keywords that boost your visibility and help you rank at the top of search engines.
- Medical social media: We design educational, human, and specialty-aligned posts that help you educate and promote your services and your professional expertise.
- Digital advertising (ADS): We create campaigns to attract your potential patients or clients via Google, Facebook, or Instagram.
Everything is focused on attracting, converting, and retaining real patients.
Digital or invisible?
Nowadays, if your medical brand isn't online, it's almost invisible to thousands of patients searching for you every day.
Digital marketing in the healthcare sector is not an expense. It's an investment that drives growth, builds trust, and strengthens your brand positioning.
At AMS Healthcare Marketing Agency, we understand medical language and master digital tools. We blend creativity, strategy, and experience to help you grow with purpose.
Contact us today HERE and discover how we can take your practice to the next level.
References:
NTT DATA (2024). “Marketing Digital en América Latina 2024”
BekeSantos (marzo 29, 2024). “Los latinos somos los reyes de las compras en Redes Sociales”
EMARKETER (2024). “Latin America Ad Spending 2024”
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